Local businesses need to know how to reach their customers at each step of the customer journey. Customers do lots of searching and researching before they make a purchase; a local business must stand out while a customer reviews their business online. The better online presence that a local business has, the better chance they have of winning a prospective customer’s business.
Why should a local business care about the customer journey?
- Nearly every consumer using search engines to research before purchasing.
97% of consumers go online to research products or services before purchasing locally (BIA/Kelsey Study)
- Consumers look online to study a business’s reputation.
86% of people will hesitate to purchase from a business that has negative online reviews (Vendasta)
- Consumers use online listings to find the physical address/location of a business.
Google My Business (GMB) listings populate results directly in front of consumers searching for your location.
Use these 5 exercises to ensure your business is taking the right measures to get noticed online!